nShift Reports : Black Friday generates twice the business of a typical Friday

_ RETAILERS AND WEB SHOPS MUST START PREPARING FOR INCREASED DEMAND _

Retailers and e-commerce companies need to get ready for an increase in demand on 25 November. Data from nShift, the global leader in parcel delivery management, shows that in 2021, Black Friday was responsible for 105% more outbound shipments than a typical Friday.

To help companies scale up, nShift has released a new guide. „_Get ready for Black Friday: five ways that online retailers and web shops can get ready for one of the biggest shopping days of the year_“, encourages businesses to:

* _ENSURE __SUPPLY-CHAIN__ RESILIENCE_ – at times of heightened demand, businesses must ensure extra capacity in their transport network. For this, they may need access to multiple carrier companies.
* _PROVIDE A RANGE OF __DELIVERY OPTIONS_ – so that shoppers can choose how and when they want their product delivered. Offering a range of delivery options can increase conversions by 20%.
* _SCALE UP __CUSTOMER COMMUNICATION_ – by sending consumers regular updates about the status of their delivery, retailers can cut support calls by 60%. This also enhances the customer experience.
* _PREPARE FOR RAPID __RETURNS_ – some 84% of consumers will abandon retailers over a poor returns experience.[1] Its important that companies introduce a digital returns process that makes it easier for consumers and is more efficient for warehouses to manage.
* _CREATE __RE-MARKETING OPPORTUNITIES_ – by taking control of deliveries, retailers can ensure the experience is fully branded, increasing loyalty. Offering „click and collect“ delivery options can bring online shoppers in store, making it easier to market new products to them.

Lars Pedersen, CEO of nShift said: „Black Friday presents huge opportunities for businesses. But the companies that flourish will be those that have truly prepared a competitive customer experience. They will recognize that the way products are delivered can build loyalty and reputation and helps increase conversions.

„To create the best possible end-to-end delivery experience, companies will need delivery management software that can act as a strategic growth enabler. One that helps them to scale up quickly to meet increased demand.“

Download the full guide: „_Get ready for Black Friday: five ways that online retailers and web shops can get ready for one of the biggest shopping days of the year_“

ABOUT NSHIFT nShift is the global leading provider of cloud delivery management solutions enabling frictionless shipment and return of almost one billion shipments across 190 countries annually. nShifts software is used globally by e-commerce, retail, manufacturing and 3PL shippers. The company is headquartered in London and Oslo. It has over 500 employees across offices in Sweden, Finland, Norway, Denmark, United Kingdom, Poland, the Netherlands, Belgium and Romania.

[1] https://internetretailing.net/delivery/84-of-shoppers-will-reject-retailers-that-deliver-a-poor-returns-experience-23214/

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