Moët Hennessy announces a strategic investment in French Bloom, pioneers in super-premium alcohol-free French sparkling

Moët Hennessy, the Wines and Spirits division of LVMH, is pleased to announce a strategic investment in French Bloom, the market leader in prestige alcohol-free sparkling wines, through the acquisition of a minority stake. The partnership reflects a shared vision between Moët Hennessy and French Bloom to lead together the future of sparkling wines without alcohol.

French Bloom was launched in 2021 by co-founders and long-time friends Maggie Frerejean-Taittinger and Constance Jablonski, along with Maggies husband, Rodolphe Frerejean-Taittinger, after several years of R&D. By quickly establishing itself as pioneer in the non-alcoholic sparkling category, French Bloom has seen its collection of cuvées expand to over 30 countries in less than 3 years. French Blooms success is largely attributed to the well-balanced and complex quality of its sparkling cuvées, made with organic French Chardonnay and Pinot Noir wines. This is achieved through a visionary winemaking and dealcoholization process. French Bloom embodies the incomparable intersection of French tradition and groundbreaking innovation, resonating strongly with the rising demands of flexi-drinkers driven by moderation.

“We are incredibly proud to partner with French Bloom, a pioneer of non-alcoholic sparkling wine with unparalleled taste and distinctive brand identity. This investment aligns with Moët Hennessys key strategic initiatives, demonstrating our commitment to offering high-quality alcohol-free choices to consumers who moderate their alcohol intake. We are confident that our expertise in Wines and Spirits, combined with French Bloom teams exceptional innovation and visionary leadership, will enable us to craft the future of this category. We are looking forward to working with Maggie, Constance and Rodolphe.” says Philippe Schaus, CEO of Moët Hennessy.

“At French Bloom, our mission has always been to create alcohol-free sparkling cuvées of great complexity that allow everyone to truly celebrate together. In Moët Hennessy, weve found a partner who shares our vision for the future of the alcohol-free category and our commitment to expanding inviting moments of togetherness.” says Maggie Frerejean-Taittinger & Constance Jablonski, Co-Founders, French Bloom

“We are thrilled to embark on this next step with Moët Hennessy, the undeniable world leader in luxury Wine and Spirits. With complementary expertise and a shared passion for innovation, we are confident we will accelerate our development, and push the boundaries of this fast-evolving space.” says Rodolphe Frerejean-Taittinger CEO, French Bloom

_ABOUT MOËT HENNESSY_

Moët Hennessy is the Wines and Spirits division of LVMH, which also owns renowned wine estates through “LVMH Vins dException”. Moët Hennessy is a group of twenty-eight Maisons, internationally recognized for the richness of their terroirs, the quality of their products and the craftsmanship with which they are created. For many years, Moët Hennessy has been committed to its environmental and social program, Living Soils Living Together.

Ao Yun, Ardbeg, Armand de Brignac, Belvedere, Bodega Numanthia, Chandon, Château dEsclans, Château Galoupet, Cheval des Andes, Clos19, Cloudy Bay, Cravan, Dom Pérignon, Eminente, Glenmorangie, Hennessy, Joseph Phelps Vineyards, Krug, Mercier, Minuty, Moët & Chandon, Newton, Ruinart, SirDavis, Terrazas de los Andes, Veuve Clicquot, Volcán de mi Tierra, Woodinville.

_ABOUT FRENCH BLOOM_

Driven by the innovative vision of two female entrepreneurs Maggie Frerejean-Taittinger and Constance Jablonski, French Bloom was founded in 2019 and has since become the global leader in the prestige alcohol-free sparkling category, doubling in growth each year. Joining forces with Rodolphe Frerejean-Taittinger, French Bloom CEO with extensive experience in Champagne and Cognac making, the teams pioneering spirit is reshaping the way the world celebrates. The Maison was founded on the belief that a fine wines essence lies in its complexity, depth, and the emotions it evokes, with alcohol being secondary. French Bloom redefines the potential of alcohol-free sparkling through its innovative winemaking, crafting organic Chardonnay and Pinot Noir wines in Languedoc and blending traditional methods with constant innovation. With its collection of non-alcoholic sparklingーLe Blanc, Le Rosé, and La Cuvée Vintage Blanc de BlancsーFrench Bloom has expanded to over 30 countries since its 2021 debut, fueled by the growing shift to moderate and flexi-drinking.

With a commitment to excellence, French Bloom has garnered significant recognition, including Worlds Best Alcohol-Free Sparkling at the 2022 and 2023 Worlds Best Sparkling Wine Awards_. _

_www.FrenchBloom.com_

_Follow French Bloom on: __INSTAGRAM_ _LINKEDIN_

_DRINK RESPONSIBLY._

_FOR MOËT HENNESSY_

_Head of Corporate Communications __Email: __qdurand@moethennessy.com_

_Mobile: +33 7 84 28 01 43_

_FOR FRENCH BLOOM_

_Managing Director, Conti Communications __Email: virginie@conti-communications.com__Mobile: +1 (934) 451-9066_

_UK __Hannah Layton __Head of Lifestyle, ModusBPCM __Email: __hannahl@modusbpcm.com_

_Phone number: +44 7738 915 717_

_France & Other Markets_

_Directrice Associée __La Boutique RP __Email : frenchbloom@laboutiquerp.com__Mobile : +33 6 24 25 35 34_

Press contacts:
Quentin DURAND
qdurand@moethennessy.comVirginie FARRE
hannahl@modusbpcm.comKathryn Wingrove
Group Director,
Z7 Communications
Email: frenchbloom@z7communications.com
Mobile: +971 55 129 8689
Clarisse DUPUIS
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